Monday, March 18, 2013

Mobile Marketing for Small Businesses

" An iPod, a phone, an internet mobile communicator...these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is." -- Steve Jobs

Whether you are team iPhone, Android or Windows, you are utilizing a digital device. Technology --friend or foe... or both!-- is with us to stay. As the world --our client base -- grows increasingly comfortable with hand-held devices, as business owners we would be remiss, at best, not to take advantage of this new, innovative marketing tool and means of reaching our customers. According to Neilson, the iPhone itself grew at a rate of ten times faster than that of America Online.

Jamie Turner, the founder of The 60 Second Marketer, offers some amazing, insightful statistics:

  • While it take an average of 26 hours for a person to report their wallet lost, it takes less than 68 minutes to report their phone missing.

  • In some countries, there are actually more cell phones than there are people-- and there are more mobile phones on the planet than there are televisions! 

  • CTIA tells us that 90 minutes is the average response time to an email .... while it's 90 seconds for a text message.

  • The Mobile Marketing Association Asia reported in 2011 that while the technology world could boast that out of 6.8 billion people on the planet, 5.1 billion own a cell phone.... the dental industry didn't fair as well: Only 4.2 billion have a toothbrush.
As fun as these stats are to read-- and sometimes as shocking-- more to the point are these findings:

  • 97% of all U.S. citizens have their mobile devices within their reach 24/7. ( Morgan Stanley)

  • 70% of all mobile searches result in an action within one hour of the initial search. ( Mobile Marketer)

  • Coupons delivered to mobile phones get 10 x's the redemption rate of traditional coupons.( Borrell Associates )

The challenge for the small business owner had understandably been where to begin with what can be a daunting task and  can require resources that aren't readily available. The answer is Cordial Greetings. We are known for our business-owner friendly approach to keeping in touch with your customers. We now offer a simple approach to offering a mobile marketing white-page and implementing a branded mobile landing page for your business.

Still sound complicated? Visit to see our product or view our super- easy- to- understand video and quickly learn how simple it is to move your business into the mobile age.

Providing your business information to your existing or soon-to be customers in this way opens up an entirely new base for your business and it's cheap, easy and hands free! ( No pun intended) 

Learn more by contacting a Cordial Greetings' mobile marketing expert at 1-800-257-8276.

We can't wait to help you put your business on the path to making the right "call"!

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