Every
day people use their smart phone to look for everything from local movie times
and dining options to car repair services, pet supply stores, beauty salons,
and more. Is your company one of them?
According
to The New York Times, nearly half
of all mobile searches — also known as “googling” performed on a smartphone —
have a local intent. This means that the person who is doing the searching is
looking for local information. This number is up from 40% last year and
translates to literally billions
of local searches taking place on mobile phones.
To
better understand people’s local search behaviors, Google recently partnered
with Ipsos MediaCT and Purchased to research the behaviors of more than 5,000 American
smartphone users. Their study
revealed:
- Searches with local intent are more likely to lead to store visits and sales within a day
- 1 in 3 searches on smartphones occur right before a consumer’s visit to a store
- 50% of mobile users are most likely to visit after conducting a local search — compared to 34 percent of consumers who are using tablets or computers to research the same information.
- Mobile searchers are typically ready to buy once they are in a store.
- 18% of local searches lead to sales, compared to 7 percent for non-local searches.
- Consumers search for a variety of information, the most popular being:
- Business hours
- Directions to a local store
- Local store address
Despite
the huge volume of local queries in mobile, a majority of small businesses and
brands still don’t have mobile-optimized websites. If your company happens to
be one of them, Cordial Greetings can help.
The
Benefits of Mobility
Given the growing trend in mobile device use, it’s more important than ever to ensure that your business can be found quickly and easily — and using the devices your customers rely on the most.
Given the growing trend in mobile device use, it’s more important than ever to ensure that your business can be found quickly and easily — and using the devices your customers rely on the most.
We’ve all been in situations in which
we wanted to find something nearby — the closest gas station to the airport, a
local yoga studio, or simply a place to go to dinner. We also search for
services that don’t necessarily have a prominent store front — a landscaping
business, a trucking company, a dentist, a plumber, and more. Mobile content
helps to ensure that your business is found and allows people to pass your name
along effortlessly!
Get Your Business Moving
Dedicated to helping small businesses succeed, Cordial Greetings now offers Mobile Landing Pages. Choose one of eight attractive and professional template themes, including automobile, construction, landscaping, general business, towing, plumbing and more. Each one is designed to make it easy for your customers to access your business information on their mobile device.
Dedicated to helping small businesses succeed, Cordial Greetings now offers Mobile Landing Pages. Choose one of eight attractive and professional template themes, including automobile, construction, landscaping, general business, towing, plumbing and more. Each one is designed to make it easy for your customers to access your business information on their mobile device.
Getting
Started – Three Simple Steps
- Provide us with your company and
contact information
- We will create a Mobile Landing
Page for your business and provide you with a QR code image via email
- Add your QR code to any
promotional product or printed media
With
Cordial Greetings a mobile website isn’t only easy, it’s also affordable— just
$49.99 for an entire year! Your Mobile Landing Page will be active for 12 months from the
date of purchase and can easily be renewed - allowing your business to benefit
for as few or as many years as you choose.
Take the Next Step
