Monday, October 27, 2014

Your Customers Are Looking Online. Can They Find You?

Every day people use their smart phone to look for everything from local movie times and dining options to car repair services, pet supply stores, beauty salons, and more.  Is your company one of them?
According to The New York Times, nearly half of all mobile searches — also known as “googling” performed on a smartphone — have a local intent. This means that the person who is doing the searching is looking for local information. This number is up from 40% last year and translates to literally billions of local searches taking place on mobile phones.
To better understand people’s local search behaviors, Google recently partnered with Ipsos MediaCT and Purchased to research the behaviors of more than 5,000 American smartphone users. Their study revealed:
  • Searches with local intent are more likely to lead to store visits and sales within a day
    • 1 in 3 searches on smartphones occur right before a consumer’s visit to a store
    •    50% of mobile users are most likely to visit after conducting a local search — compared to 34 percent of consumers who are using tablets or computers to research the same information.
  • Mobile searchers are typically ready to buy once they are in a store.
    • 18% of local searches lead to sales, compared to 7 percent for non-local searches.
  •  Consumers search for a variety of information, the most popular being:
    • Business hours
    • Directions to a local store
    • Local store address

Despite the huge volume of local queries in mobile, a majority of small businesses and brands still don’t have mobile-optimized websites. If your company happens to be one of them, Cordial Greetings can help. 

The Benefits of Mobility
Given the growing trend in mobile device use, it’s more important than ever to ensure that your business can be found quickly and easily — and using the devices your customers rely on the most.

We’ve all been in situations in which we wanted to find something nearby — the closest gas station to the airport, a local yoga studio, or simply a place to go to dinner. We also search for services that don’t necessarily have a prominent store front — a landscaping business, a trucking company, a dentist, a plumber, and more. Mobile content helps to ensure that your business is found and allows people to pass your name along effortlessly!

Get Your Business Moving
Dedicated to helping small businesses succeed, Cordial Greetings now offers Mobile Landing Pages. Choose one of eight attractive and professional template themes, including automobile, construction, landscaping, general business, towing, plumbing and more. Each one is designed to make it easy for your customers to access your business information on their mobile device.

Getting Started – Three Simple Steps
  1. Provide us with your company and contact information
  2. We will create a Mobile Landing Page for your business and provide you with a QR code image via email
  3. Add your QR code to any promotional product or printed media
With Cordial Greetings a mobile website isn’t only easy, it’s also affordable— just $49.99 for an entire year! Your Mobile Landing Page will be active for 12 months from the date of purchase and can easily be renewed - allowing your business to benefit for as few or as many years as you choose.

Take the Next Step

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