Starting up and running a small business is an all in endeavor and one of your top priorities is to make your clientele comfortable and welcome. You've put thought into how your office or business looks when someone walks in the front door, maybe a few strategically placed plants or artwork, possibly a coffee machine in the waiting area to win customer satisfaction points. There's still room to improve the experience in that critical, first - impression stage.
Company logo products can help...
Personalized coloring books are a lifesaver for parents with kids in tow. Not only will they appreciate the giveaway, they'll potentially have more time and focus to have an uninterrupted conversation about your services.
Pens are the essential company logo product for your waiting room-make sure they are available on a counter or coffee table for quick and easy access to fill out forms, and it's your name they will be showcasing everyday with this affordable customer take-away.
Photo Business cards are another great company logo product to have available in your waiting room.
This will not only remind you to pass them out rather than tucking them away to collect dust, it will also let people know who the members of your team are at-a-glance.
Personalizing and adding your logo builds brand recognition and by simply adding a few items to your waiting room you will allow your customers to spread the word with an affordable give-away.
Friday, October 2, 2015
Friday, September 11, 2015
Magnetic Calendars: Opportunities to Make Your Message Stick
Imprinting magnetic calendars with your company logo and contact info is a great promotional strategy-as long as you can find the right opportunities. Here are some good and not as good times to give away branded magnetic calendars.
Good: at the point of service in a customer's home or office space; a handy way to post an invoice as there will likely be a refrigerator or other appliance nearby to attach the magnet to.
Not as Good: Parades; attendees are far away from home and receive a lot of promotional papers and items and these are often left on the ground or thrown away.
Good: At the point of purchase ( if you sell food, baked goods, medical prescriptions or delivery items) customers will be bringing their purchases straight to the kitchen so there's a good change the magnet will be remembered and added to the artwork already adorning the fridge.
Not as Good: in a mailing campaign that lacks the proper packaging or fulfillment guidelines. You can prospect with a mailing and include a magnet but be sure to check with your post office.
Good: Send a follow-up thank you to clients for choosing your business. A Thank You goes a long way and magnet calendars are an affordable way to say "thanks" and included your information for future contact.
Not as Good: At a conference or trade-show; attendees are typically traveling and often will throw the product away rather than taking the space and time to pack it.
Whatever your plan is magnetic calendars add staying power to your promotion and keep your contact information visible all year long while in use.
Good: at the point of service in a customer's home or office space; a handy way to post an invoice as there will likely be a refrigerator or other appliance nearby to attach the magnet to.
Not as Good: Parades; attendees are far away from home and receive a lot of promotional papers and items and these are often left on the ground or thrown away.
Good: At the point of purchase ( if you sell food, baked goods, medical prescriptions or delivery items) customers will be bringing their purchases straight to the kitchen so there's a good change the magnet will be remembered and added to the artwork already adorning the fridge.
Not as Good: in a mailing campaign that lacks the proper packaging or fulfillment guidelines. You can prospect with a mailing and include a magnet but be sure to check with your post office.
Good: Send a follow-up thank you to clients for choosing your business. A Thank You goes a long way and magnet calendars are an affordable way to say "thanks" and included your information for future contact.
Not as Good: At a conference or trade-show; attendees are typically traveling and often will throw the product away rather than taking the space and time to pack it.
Whatever your plan is magnetic calendars add staying power to your promotion and keep your contact information visible all year long while in use.
Tuesday, August 11, 2015
4 Customer Types That Still Love Promotional Calendars
We often hear how business is becoming paperless, and how customers prefer to do their banking, shopping and communicating on line. But printed promotional calendars still make sense for lots of people and here are 4 potential customers you could reach with a printed giveaway:
Moms - Moms love having a wall calendar near their command center, where ever that may be, so they can choose a convenient date/time for your service call or free estimate.
Professionals Who Work with their Hands - Restaurant owners, chefs, and mechanics to name a few, need a quick at a glance reference while their hands are busy for planning and reference.
Government and Public Service Professionals - Teachers, social workers, police and firemen are often scrambling to make the most of scarce budget dollars. Advertising your business to them with a promotional wall calendar is a win-win, as it gives them one less supply to buy for themselves so they will be sure to use it.
Seniors - Businesses that cater to senior citizens do well by supplying promotional calendars at the point of service or in a direct mail campaign. Seniors are less likely to track their schedules on a mobile device and the larger font makes for easier reading.
Your clients will thank you and our calendar reviews attest that printed calendars are "a great tool for a fair cost and get your name out there." Start your fall promotion off with a logo or personalized calendar and advertise your business 365 days a year.
Moms - Moms love having a wall calendar near their command center, where ever that may be, so they can choose a convenient date/time for your service call or free estimate.
Professionals Who Work with their Hands - Restaurant owners, chefs, and mechanics to name a few, need a quick at a glance reference while their hands are busy for planning and reference.
Government and Public Service Professionals - Teachers, social workers, police and firemen are often scrambling to make the most of scarce budget dollars. Advertising your business to them with a promotional wall calendar is a win-win, as it gives them one less supply to buy for themselves so they will be sure to use it.
Seniors - Businesses that cater to senior citizens do well by supplying promotional calendars at the point of service or in a direct mail campaign. Seniors are less likely to track their schedules on a mobile device and the larger font makes for easier reading.
Your clients will thank you and our calendar reviews attest that printed calendars are "a great tool for a fair cost and get your name out there." Start your fall promotion off with a logo or personalized calendar and advertise your business 365 days a year.
Wednesday, July 15, 2015
Business Thank You Notes: 3 Steps to an Amazing Customer Experience
Email isn’t always best- certainly not when it comes to
saying thanks. To create a truly memorable and amazing customer experience in the
21st century, some companies are discovering they need to follow their mom's advice. Want to copy their success? Follow these simple steps:
1. Buy some branded or personalized business thank you notes
2. Encourage your sales team and account reps to hand write genuine notes of thanks when customers buy, renew or even leave you for a competitor.
3. Be sure to set up a forum for positive and potentially negative feedback via social media and online reviews. Remember this can be an opportunity to change and grow.
Interacting with your customers encourages loyalty and creating a personal relationship creates an open dialog for better customer service.
This company learned the value of handwritten notes- read more http://onforb.es/1sWzrXS
Our goal is to help your small business succeed one printed product at a time!
Thursday, June 25, 2015
Affordable Company Birthday Cards that Deliver Valuable Results
When is a cheap company birthday card more than just a birthday card?
When you plan and create a campaign around it- one that can deliver valuable ROI. Here are four industry examples of how to leverage cheap company birthday cards:
When you plan and create a campaign around it- one that can deliver valuable ROI. Here are four industry examples of how to leverage cheap company birthday cards:
- From an accountant - A birthday card sent outside of tax season, with an invitation to check out financial services (in addition to tax filing services), might create a successful cross-sell
- From a salon- A coupon for a free birthday service in conjunction with a regular manicure/pedicure
- From a dental office- A discount on teeth whitening services
- From a physician - add a helpful reminder about important milestone years that warrant a specific type of exam or procedure e.g. mammogram
If possible, give customers a code or special web landing page to reference so that you can measure the results and traffic from these efforts.
Your signature will add a personal touch your message and our greeting cards offer free imprints with your order.
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