Sealed With A Gift? More sales. More customers. More
profits. What are we talking about? The power of promotional products. Research
shows that customers who receive promotional products return sooner and reorder
more quickly — and frequently — than those who don’t.
According to a study conducted by Relevant Insights:
- Eight in
10 consumers own between one and 10 promotional products
- Six in 10
consumers keep them for up to two years
- More than
half (53%) of these consumers use a promotional product at least once a
week or more
Is
yours one of them?
If promotional products aren't currently part of your marketing mix, perhaps it’s time to explore how to put
this form of advertising to work for your company. Not only can promotional
products be used to help generate more business, they can be a great way to
motivate your staff, encourage customer referrals, thank regular customers for
their loyalty, increase visibility at a trade show, launch a new product and/or
demonstrate support for your community.
Plus, promotional products can be one
of the most cost-effective forms of advertising. According to the Advertising
Specialty Institute (ASI), the cost-per-impression of a promotional product is
just $.005 — less than prime time TV advertising, national magazine advertising
and newspaper ads.
When considering promotional products
for YOUR company, consider the following tips:
1.
Choose
promotional products that your audience will actually use.
When promotional products are useful to and appreciated by the recipients, they
are retained and used longer, ultimately communicating the imprinted message over
and over—without added cost to your business. Some of the most popular and
successful promotional items include pens and writing instruments, desk
calendars, water bottles, coffee mugs and apparel — such as t-shirts and hats.
2. Avoid
a short shelf life. Select
items that will be around for a long time. While imprinted sticky notes are
certainly useful, a customized note holder can be used repeatedly.
3. Choose
quality over quantity.
Think of the promotional products you purchase as “gifts for family and
friends.” Cheaper is not always better. One well-considered promotional gift
can have a far greater impact than a hundred smaller ones.
4. Make
it memorable.
Don’t be afraid to get creative. Promotional products are a $19.83 billion
industry. Every year, thousands of new products come to market. Keep an eye out
for new and exciting ways to put them to work promoting your business.
Cordial
Greetings Can Help
From key chains and coloring books to
can coolers and coffee mugs, count on Cordial Greetings for a wide variety of
unique and best-selling promotional products. All of our items are easy to
customize and economical — and guaranteed to please.
Want to share your experience? Tell us how you’ve used promotional products
to expand YOUR business by posting your story below. We’d love to hear about
it!
