As a company that specializes in quality
personalized promotional print products, Cordial Greetings embraces
opportunities to help small businesses build relationships and brand
recognition.
“Should I put my personal photograph on
my business card — or any other promotional products, for that matter?” — it’s
a question we get asked all of the time. Our answer? Yes!
Whether you are a real estate agent, an
attorney, an insurance broker, a home repair persona, or a hair stylist — if
you operate as an independent contractor or a small business, you are your
business! Personalized photo promotional items are a great way to be memorable and
set you apart in the marketplace.
Put
Your Best Face Forward
Cordial Greetings now offers a variety
of customizable photo
business cards and photo
personalized economy calendars that make it easy and affordable to put your
best face forward and:
- Be memorable.
Visual recognition can be a powerful tool. How many times have you heard somebody say, “I don’t remember names, but I do remember faces?” Photo business cards and promotional items are great tools that can help jog a person’s memory— long after you meet face to face.
- Build brand awareness.
You put your picture on your website,
your Facebook page, your LinkedIn profiles, Google + profiles, your Twitter
feeds — and quite possibly your brochures. Including your photo on your
business card is a smart way to reinforce the connection and build brand
awareness.
- Make it personal.
People do business with those they
know, connect with, and trust. If you are in the business of building
relationships and want to be remembered, photo personalized promotional
products are a great way to create an emotional appeal and establish a personal
connection.
- Build credibility.
A picture says a thousand words. If you
are in the business of building relationships and want to be known as a trusted
expert in your industry, a photo business card or calendar is a simple way to
build recognition and help people associate your face with your business.
- Stand out in a crowd.
Consider all the business cards you collect — whether it’s attending networking events, conducting business day-to-day, giving or receiving a referral, etc. If you’re like most of us, you probably have quite a stack. How many of those business cards are truly memorable? Can you recall or visualize who each of those individuals are? Photo business cards are a smart way to stand out from the pack and be unique.
Smile
for the Camera!
According to Dan
Crowther, an online marketing consultant in Racine, Wisconsin, putting your
picture on your business card is his number one piece of advice for making your
card stand out. But that’s not to say
that any old photo will do. Make sure the photo you choose is professional and
matches the image you wish to communicate — a pleasant, friendly smile works
wonders, too!
What do you think? Do you use a
photo on your business card already? How has it been received? Let us
know by posting your experience below.
